Where clarity meets scale.
Vetta Consulting helps businesses and creative founders in San Diego and beyond re-build operations systems that scale. From dashboards to SOPs, our Vetta Reset gets your business organized, optimized, and ready for growth.
→ GET THE VETTA RESETThe Vetta Reset
A creative studio owner in Southern California needed clarity in backend systems, brand consistency, and daily workflows. Here’s how we transformed their business—phase by phase.
Discovery + Audit
Goal: Understand pain points and map workflows.
- Kickoff call + quick audit
- Tool + process assessment
- Identify bottlenecks across team + client work
Backend Cleanup
Goal: Simplify and standardize systems.
- Custom Notion dashboard for projects + clients
- Organized file architecture that everyone can follow
- SOP templates + simple automations
Brand & Website Polish
Goal: Align backend upgrades with the client’s brand identity.
- Squarespace website refresh aligned with new ops
- Custom Canva templates for consistent visuals
- Client onboarding form plugged into the new system
Multi-Studio Ops Acceleration
Real-time systems. Precision growth. Founder-level clarity.
Launch Ops & Expansion
Engineered two multi-location openings (Culver City + Santa Barbara) with end-to-end operational sequencing:
- Onsite ops leadership + launch week stabilization
- Desk systems, Ops Binders, checklists, and flows
- Vendor sequencing (signage → tech → retail → staging)
- Travel management for 8 employees + CEO
Outcome: Predictable, repeatable, scalable launches.
Insurance, Compliance & BI
Risk-system engineering to protect revenue during disruption.
- Presidio Heights shutdown BI documentation
- Santa Monica vehicular impact claim leadership
- Adjuster + broker coordination via central timeline
- Policy consolidation & COI systems
Outcome: Faster reimbursements. Zero lost data.
KPI Systems & Financial Ops
Single-source-of-truth dashboards built for founder-level clarity.
- KPI dashboards for 9 studios
- December 2025 goal alignment
- Investor deck metrics for growth modeling
- Cost-savings (Verizon consolidation, FloWater audit)
Outcome: High-speed, high-signal decision making.
Real Estate, Construction & Vendor Ops
Built the connective tissue between leases, construction, design, and ops.
- Lease summaries (TI, CAM/NNN, free rent, payment schedules)
- Project management hiring support
- Ordering + delivery tracking for designers
- Cross-team communication framework
Outcome: Fewer surprises. Faster timelines.
Systems Engineering & Knowledge Ops
Where ops becomes a living, breathing system.
- SharePoint architecture rebuilt
- SOP frameworks across teams
- Gantt chart ownership for openings
- Weekly leadership reports + risk flags
Outcome: Operations that scale without chaos.
The operational engine behind The Vetta Reset is now available for founders ready to scale.
→ BOOK THE VETTA RESETMy Experience
My Experience
Taylor Picarelli — Founder of Vetta Consulting
I help founders clean up the backend—the systems, dashboards, and workflows that keep everything running smoothly. With 8+ years supporting high-growth founders, I’ve seen how much energy gets lost in messy operations. Vetta is where we fix that.
My background spans startups, design studios, and wellness brands like Cymbiotika and Mighty Pilates. I’ve led executive operations, financial tracking, multi-studio openings, insurance claims, and backend cleanups.
View LinkedIn →A two-week sprint to get your business out of your head and into systems built to scale.
The Vetta Reset · Deliverable
One unified operational system. Organized. Automated. ROI-driven.
Week 1 → Audit & Simplify
We start with a complete operational review.
- • System Mapping: Notion, Slack, Drive, QuickBooks, Monday, calendar, CRM.
- • Operational Streamlining: Fix folder logic + remove friction in daily tasks.
- • Communication Rebuild: Clean reporting and update cadence.
- • Efficiency Baseline: Where time is lost + benchmarks for improvement.
Week 2 → Rebuild & Optimize
Then we rebuild for clarity and scale.
- • Custom Dashboard Setup: Notion or Monday HQ with live KPIs.
- • Automation + SOPs: Plug-and-play templates for recurring tasks.
- • Tool Integration: Scheduling, billing, CRM, and comms connected.
- • Team Rollout: Guided session + Scribe videos so the system sticks.
Founder Guarantee: Your new system will save time, reduce errors, and create structure — or I continue refining it until it does.
